How I can help
PPC Services
We help businesses and brands expand their reach online through paid search.
Paid search is more than just creating a Google Ads account and uploading some keywords (although some consultants may do that). It all starts with a solid plan, including a strategic account structure and budget allocation. MDM Digital Marketing can provide you with recommendations needed to make your account perform efficiently, and consistently optimize for optimal performance.
Continuous Optimization
There is a lot of work and thought that goes into setting up paid search campaigns, but the work shouldn’t stop after the launch. Our team will continually monitor and optimize campaigns towards your goals and budget. The competitive landscape is constantly changing, and your account should be constantly changing as well.
What we can do for you
We create, set-up, launch, and optimize your account from start to finish.
Account Strategy
The structure of a paid search account often dictates the success. Far too often, not enough attention is paid to the account structure and performance suffers as a result. We will spend the necessary time to put together an account strategy that best fits your goals.
Keyword Research
We spend the first month getting to know your business, your goals, your boss’s goals, and use that information to dive into extensive keyword research. We leverage SEO keyword research (if available) to identify additional PPC opportunities.
Landing Pages
Even if your account is fully optimized, the landing page could be preventing your next customer from converting. Our team analyzes your inventory of landing pages and provides recommendations on user experience, conversion optimization, and content relevancy to keywords and ad copy.
Conversion Tracking
There is no point in launching a PPC account if there are no goals. MDM Digital Marketing will work with your team to provide you with recommended KPIs and make sure that conversions are being tracked accurately. Conversion data is an important facet in optimization decisions.
kind words from clients
Ready to increase your traffic and customer database?
It’s actually pretty easy to drive traffic to your website using paid search. What is not so easy is driving qualified traffic to your site. We are striving for both quality and quantity and focus on setting realistic goals for you and your business.
How it works
1. Account
Whether you have an existing account you would like to use, or you would like MDM to create a new account, we will work on building an account structure that makes sense for your business. We don’t launch any ad copy without your approval!
2. Launch
Once the account structure, keywords, ad copy, and budgets have been determined MDM will launch on your behalf. You can be as in the weeds or as high-level as you want, either way we have it covered.
3. Optimize + Report
The optimization and reporting begins as soon as the campaigns go live. MDM will provide your team with recommendations, analyze search terms reports, add negative keywords, and increase or decrease bids to spend efficiently.