Training

Training That Builds Smarter In-House Teams

At MDM Digital Marketing, we don’t just manage campaigns — we train your team to think and act like digital pros. Whether you’re looking to upskill a content team, empower your marketing department, or build internal knowledge across SEO, paid search, and social media, our training sessions are customized, practical, and built around your real-world challenges.

We make digital marketing feel less overwhelming — and a lot more actionable.

🧠 SEO Training for Content and Editorial Teams

Create content that ranks — and drives business results.

We help writers, editors, and content strategists understand the key principles of SEO so they can confidently create optimized content without sacrificing voice or clarity.

Our SEO content training covers:

  • Keyword research fundamentals and tools

  • On-page optimization techniques (titles, headers, metadata)

  • Structuring content for readability and search

  • Understanding search intent and aligning it with content types

  • How to track and report on content performance

Whether you have a team of seasoned writers or marketers just getting started, we’ll meet them where they are and raise the bar from there.

📊 Training for Marketing Teams: Channel Strategy + Execution

Get your team aligned on what channels to use, when, and why.

We guide marketing teams through strategic channel planning so they understand how SEO, paid search, and paid social fit together — and how to make informed decisions about where to invest time and budget.

Our channel training includes:

  • Overview of digital marketing channels and their roles in the funnel

  • When to use SEO, paid search, or paid social (and how to integrate them)

  • Building a full-funnel strategy with measurable KPIs

  • Audience targeting, budget planning, and performance optimization

  • Competitive research and positioning

We tailor each session to your goals — from campaign execution to big-picture planning.

💻 Paid Search & Paid Social Training

Teach your team how to run smarter, ROI-driven campaigns.

We offer hands-on training for teams that want to manage their own media — or better understand how to work with agencies and vendors.

Training topics can include:

  • Google Ads account structure, bidding, and keyword strategy

  • Meta and LinkedIn Ads campaign setup and audience building

  • Writing compelling ad copy that converts

  • A/B testing and budget management

  • Tracking conversions and interpreting performance data

Our goal isn’t to turn your team into media buyers — it’s to help them understand how paid media works and how it can be aligned with your broader marketing goals.

🎯 Custom Workshops, Office Hours & Ongoing Support

Every business is different, so our training is never off-the-shelf. We can run half-day workshops, recurring training sessions, live Q&A “office hours,” or build a custom learning plan for your team.

Whether you’re training a team of two or twenty, we’ll help you build internal confidence, clarity, and capability.